Here’s what to look out for when hiring an Internet Marketing Agency

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Your consumers like to use a number of devices and platforms simultaneously, and the toughest job you, as a marketer, have is to not lose sight of your target audience and track them down regardless of where they are. But how does this variety in choice impact you and your customers? Let’s take a look at some trends which will have a considerable impact on your digital marketing campaigns.
The era of “everywhere” commerce

Any internet marketing agency worth its salt will help you target an audience which seems to be at different places, all at once. Take a look at this: as per a recent report, 232 million people are on the Internet, 177 million stay connected at home through Wi-Fi, 182 million use broadband to access the web at home, 256 million users are glued to their TV sets and almost 150 million people have smartphones – the last two statistics are from the US alone. Given today’s highly fragmented media consumption pattern, users prefer staying on multiple devices over common platforms to do more of what they love.

It means your digital marketing agency should keep you in the hunt and be prepared to change or modify existing strategies on short notice. You have to be “everywhere” when it comes to digital marketing. As a thorough marketer, you should be prepared with diverse content and transmit it across different platforms as per your budget. Remember that capturing and maintaining your users’ attention will become more challenging as media and device multitasking become the next stages in digital evolution. Your content needs to be creative, smart and more visual to engage the audience.

Has “Hummingbird” affected SEO?

Before hiring the services of a digital marketing company, make sure the people there are not only knowledgeable but also possess the requisite skill set to help you make the most of latest SEO trends, including the “Hummingbird” algorithm from Google. Rolled out a couple of months back, this new search update brings with it a lot of the old, existing components and marries them off with some new ones, which Google believes makes the search results more effective. Instead of looking for exact word matches in a page, the new engine now tries to take each word of the query and analyze it to better understand what the user might want to know.

The internet marketing company you employ needs to make provisions for promoting long tail keywords which consumers today are more likely to use. This is because when you speak out a search, you tend to use more number of words just like in a conversation, the only difference being here you are interacting with the search engine and not a person. Conversational search is slowly picking up pace with “Hummingbird” trying to sort information based on what a user might actually be interested in rather than just take two or three individual query terms and display results accordingly.

Content marketing still on top

Content is still king. It will continue to play an important role going into 2014. The “Hummingbird” algorithm hasn’t drastically impacted rankings – at least none that has come to the spotlight, yet. So, it can be safe to say that content which is unique, relevant, original and plagiarism-free will continue to rank high. One of the ways to improve your site’s rank is by Google Authorship. This stresses on the importance of the author’s quality of work: not just present but what he/she has created in the past as well as what other authoritative individuals have had to say about his/her work. Don’t forget to discuss Author tags with your digital marketing agency and benefit from better online visibility.

Author Bio: Henry Smith is an industry veteran who runs a successful internet marketing agency. He has been helping companies achieve better ROI through innovative online and offline marketing campaigns for almost two decades now.

Five ways to use search engine optimization from India experts

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search engine optimization India Company use a tool, such as Google Analytics, to gauge how your website is performing on various search engines? This may be important to gauge how your website is really doing, via event tracking, bounce rates, and goal tracking. An organic SEO company that offers professional SEO services in India can you determine the best keywords, search engines, and sales leads for their business to be profitable and successful.
Reduce the code bloat, make pages unique, use meta tags
What it matters if you have coding errors? While coding errors won’t affect your page ranking unless the drastically affect your page loading time, companies offering professional SEO services India know that these errors can make it difficult for spiders to read your page content and accurately rank your website. This is why it may be best to use an organic SEO company to develop or redesign your webpage.
An organic company can also make each page unique. This is important so that readers can find content easily when they get directed to your website. It also makes it easier for Google bots to reference your website pages. If your content appears elsewhere on the Web, it may raise questions of duplicate content and affect your page ranking. This is why using a professional SEO services in India from an organic SEO company can effectively help your search engine optimization in India. However, a business owner may not think about meta tags and while they may only be 160 characters long, meta tags are important for differentiating between the content on each page and can make it easier for customers to find what they are looking for. This is why hiring professional SEO services in India can affect a business’s website in a positive way. “>Five ways to use search engine optimization from India experts
No matter what professional SEO services in India you may be considering from an organic SEO company, search engine optimization India experts can help business owners re-design their websites. How do search engine optimization India experts take a website from “whoa” to “wow”? They may use a variety of tools. For example an SEO expert from an organic SEO company may suggest adding a blog to a website. Adding a blog can draw customers to a business’s website because it provides fresh content, meaningful content to customers. A blog allows visitors to leave comments. However, it also allows an organic company to help a business build their authorship and credibility, by using search engine optimization in India.
Does the organic SEO company or search engine optimization India Company use a tool, such as Google Analytics, to gauge how your website is performing on various search engines? This may be important to gauge how your website is really doing, via event tracking, bounce rates, and goal tracking. An organic SEO company that offers professional SEO services in India can you determine the best keywords, search engines, and sales leads for their business to be profitable and successful.
Reduce the code bloat, make pages unique, use meta tags
What it matters if you have coding errors? While coding errors won’t affect your page ranking unless the drastically affect your page loading time, companies offering professional SEO services India know that these errors can make it difficult for spiders to read your page content and accurately rank your website. This is why it may be best to use an organic SEO company to develop or redesign your webpage.
An organic company can also make each page unique. This is important so that readers can find content easily when they get directed to your website. It also makes it easier for Google bots to reference your website pages. If your content appears elsewhere on the Web, it may raise questions of duplicate content and affect your page ranking. This is why using a professional SEO services in India from an organic SEO company can effectively help your search engine optimization in India. However, a business owner may not think about meta tags and while they may only be 160 characters long, meta tags are important for differentiating between the content on each page and can make it easier for customers to find what they are looking for. This is why hiring professional SEO services in India can affect a business’s website in a positive way.

Creating a customized Excel presentation

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Lately some sort of business presenter called which wished to learn if PowerPoint may agree to inputs and complete computations while in Slide Show mode. Although it is much over and above this capabilities involving PowerPoint, We could help with an idea in which I want to give out today. If you are carrying out a presentation in which you want to enter inputs, such as financial figures, in addition to show the audience the consequence of computations with real-time and perchance as a graph, this method may enable you to do this. This utilizes PowerPoint’s ability to hyperlink to a different data file type and possesses that data file open in the correct program. However we all will use Excel and have it function almost like it is PowerPoint, that’s why this title with this tip just as one Excel presentation. Here’s exactly how this works. 1st, setup an Excel spreadsheet that has your inputs at the top of the sheet. Structure your page to ensure the font is usually big enough to view while projected, generally a minimum of eighteen or maybe twenty point. In order to present the result of calculations, enter the individual formulas so that your results are found. In order to conduct several calculations and not have them viewed, place those in cells a few pages down the sheet. In order to present the calculated final results in graphs, create each and every graph on the distinct worksheet. Save that data file to your computer.
Upcoming, generate your PowerPoint Presentations demonstration as follows. Choose some starting slides that make clear the subject. Incorporate that you want to demonstrate the audience the results reside and present them any background data they need to understand as a way to help you establish the advices to the computations. Also you need to make clear what sorts of computations are completed if that may be applicable. Soon after these kinds of slides, make a slide that includes a hyperlink on the Excel spreadsheet file you have set up. If you would like have the ability to entry the spreadsheet through any slide, put the hyperlink around the Slide Master.

On your presentation, you may have the answers and reach the actual slide where you are ready to cooperate with the actual work with the inputs that the audience has helped create. Initialize the hyperlink to open up the actual Excel spreadsheet via inside of PowerPoint. Work with Excel as you usually would, displaying the issue associated with modifying the actual inputs and how an effects change in line with the computations. Switch to each of the graph worksheets to exhibit the final results visually. While you are done, you are able to save the spreadsheet and it’s also now prepared to be e-mailed towards the audience following your presentation in case needed. Quit Excel and you are usually backed in your presentation in PowerPoint prepared to carry on delivering the rest of the message.

By using this technique, a person effectively engage the audience, a person customize just about any examples especially for this particular group, they promptly begin to see the final results numerically as well as creatively and you’ve got a tailored pair of computed results able to post these individuals when you are carried out. I could discover this being utilized intended for delivering presentations with investment planning, cash strategy as well as what-if or perhaps scenario analysis. Utilize the energy regarding hyperlinking to Excel from your PowerPoint Presentations slide to allow you to primarily use of Excel to be a presentation tool.

Reputation Management: What Your Emails Are REALLY Saying About You

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15 Crucial Guidelines That Will Prevent You and Your Business From Looking Unprofessional
When embarking into the wonderful world of business, it’s a sad fact that you are instantly set up to be judged.

Prospective clients do it all the time – judge us for our service, the quality of our product, whether our prices are too high or too cheap… there’s a lot of judgement going on that can adversely affect our reputation for sure!

But one of those judgements, whether you realize it or not, is a by-product of our email correspondence.

Every day, we send emails to business associates, prospective clients, resources and clients. Have you ever taken a moment to really think about what your emails are saying about you?

More specifically, what unintentional impression are you giving the recipient?

Are you giving them ample opportunity to misjudge your intentions and even your personal and professional brand?

With every email you send out, you either make a favourable impression towards your overall business brand, or create a terrible impression towards your professionalism.

Some days I deal with hundreds of emails coming in and being sent out. That’s a lot of correspondence – and a lot of opportunity for judgement.

Sadly, with time being sparse and smart phone auto-correct, too often little details can be left out or inadvertently included that can suggest that you’re lazy, incompetent, inattentive, mistrustful, or unprofessional. Yikes.

Below lists 15 critical guidelines to keep in mind when sending emails to avoid looking unprofessional. Some may seem like a no-brainer, but it doesn’t hurt to have them serve as a reminder when you’re sending out your emails today:

1. Use Your Business Domain Email

Many times I receive an email from a business owner who uses a free email service like Gmail, Hotmail or Yahoo etc. If you’re one of these people, it’s time to change your emails to your business domain.

Free services like these give the impression you are not really a professional. Yes, using Gmail is handy but you can still use it by adding in your POP3 or IMAP email account for your business.

And ‘[email protected]’ doesn’t count. If you want to be taken seriously, then take your business branding seriously too by using an email address such as ‘[email protected]’.

2. Check Your Spelling

Always double check your spelling before hitting the send button.

Keep in mind email spell checkers don’t know when you’ve used a correctly spelled, but incorrect word such as “their” instead of “there”. Also be aware of similarly spelled words such as “lose” and “loose”, which I find is commonly done.

3. Avoid Using Slang/Texting Jargon

It may be Ok for personal instant messaging, but not in a professional email. Using shortened text such as “this 1 is 4 u” is a definite no-no. Somehow this style of “English” has permeated from social media and text messaging to regular communications – stop doing that!

Another pet peeve of mine is the salutation – starting your email with “Hey there” is not going to provide a favourable impression on your professionalism.

4. Use Proper Grammar

Grammar is not just for picky English teachers. If your writing is grammatically incorrect, it has a much higher probability of being misinterpreted and misunderstood by the recipient. Often in this instance, mis-communicating is worse than not communicating at all.

5. Use a Signature Block

Do all of your emails contain a short, professional eSignature with your contact information? Don’t make people look in their address book if they want to call you.

Have your information automatically inserted in every message. Add in a brief, catchy sentence and of course, be sure to put your website address there too!

It’s important to note to make sure your eSignature looks professional and reflects your business brand accordingly. Glittery rainbows, funny cartoons and even inspirational quotes do not belong here. Each can send a very strong impression about you that you may not want to have happen.

6. Have a Useful Subject Line

Use the subject line to communicate useful information. Let the recipient know what the email is about so they can decide what to do with it.

Useless subjects, no subjects at all, or misleading ones can be really annoying.

Also avoid putting your entire message into the subject line. Yes, this happens. Please don’t!

7. Format for Ease of Reading

Writing large, impenetrable blocks of text in one long stream of consciousness paragraph is very hard to read in an email. Break up your prose so it’s easier to follow.

Along similar lines – make sure you don’t WRITE ALL IN CAPS or even all in lower case. Both show extreme unprofessionalism so use proper sentence case.

8. Keep Them a Reasonable Length

Emails should generally be short. Many people find it difficult to read long pages of text on their screen.

Often when too many details are shared much of the message is missed, which can lead to big misunderstandings in the long run.

9. Don’t Abuse the Urgent Indicator

Using the urgent indicator for clearly unimportant emails gives the appearance that you have no regard for the time and attention of the reader… or you suffer from a personality disorder that leaves you with delusions of self-importance.

Either way, it’s not a good impression to give so only use the urgent indicated for truly urgent emails.

10. Note the Attachment Size

Be careful of the size of attachments you send – anything over 1 Mb is TOO LARGE for those people who still get emails over the phone line. It also uses up a lot of data on smart phones.

If there’s no need for sending big files, don’t. If there is, find a way to reduce the size first, use a large-file sending service like Hightail or Dropbox, or let the person know in advance that you’re sending the large file so they can be prepared.

11. Lay Off the Read Receipt

Unless you are sending a very important contract or time-sensitive document, avoid using the read receipt feature.

Most people want to read their emails in private and don’t want to be made to feel you don’t trust them to read your emails.

The exception to this rule is if you fear your email is not being delivered to the intended person and you want to be assured they received it.

12. Proof-Read SLOWLY

Studies show that the human brain can easily “fill in the blanks” of a sentence or not register a double word like “the.” However, that doesn’t mean you have licence to take advantage of that!

When you proof-read your email, carefully read E V E R Y W O R D to make sure your sentence makes sense and isn’t missing anything.

13. Understand the difference between TO: CC: and BCC:

I find a lot of people aren’t sure when to use these fields in their emails. Here’s a rule of thumb to follow:

If you want a response from one or more people, put their email in the TO: If you are sending an email to more than one person, the people you are including just as an FYI go in the CC: field. This way they know they are not expected to respond. If you don’t want anyone to know that you are sending an email to someone else at the same time, that email address goes in the BCC: field. IMPORTANT: If you are sending an email to a bunch of people that don’t know each other – ALWAYS use the BCC field for ALL email addresses. It is a privacy violation and security risk if you share email addresses with other people in your contact list that don’t know each other.

14. Never send an email when you’re angry or upset

9 times out of 10 you’ll regret it the moment you hit the send button.

Someone got you pissed? Go ahead and write your emotionally charged letter but then walk away without sending it. Come back when you’ve cooled down and either send a re-written letter or better yet, pick up the phone and communicate that way.

There are times when email is simply NOT the best form of communication and the phone is always going to be better when a disagreement has formed, misunderstandings are happening, or emotions get charged.

15. Finally,remember that email does not include tone of voice or body language

The person reading your prose has only your words to work with.

It’s amazing how quickly those words can cause people to jump to the wrong conclusion, misinterpret your intentions and even worse, be offended by the attempt at humour that didn’t quite translate properly.

Your business relies a lot on its brand management and email correspondence is a huge part of how you communicate that brand to others.

By following these simple guidelines with every email you send out, you will be presenting yourself in a professional manner that will surely give a favourable impression to the recipient.

Can you think of any other things that annoy you about email? Write a comment below!